ABOUT THE PROGRAM

The Sports Management Program at Sherbrooke International University aims to equip students with fundamental knowledge and skills in business management while fostering a vision to apply these principles within the sports industry. Students enrolled in the program engage in theoretical and practical coursework covering various aspects of sports management, including basic sports disciplines, enterprise management, facility planning and operation, human resources, and administrative and financial management. Additionally, students have the opportunity to enhance their understanding by taking courses in human anatomy, sports physiology, and training from related programs such as Sports Trainer Education, Recreation Education, and Physical Education and Sports Teaching. Furthermore, students can broaden their expertise by selecting elective courses offered by the School of Physical Education and Sports throughout their undergraduate studies.

EDUCATION OPPORTUNITIES

The Sports Management program at Sherbrooke International University offers a comprehensive educational experience for aspiring professionals in the sports industry. With a wide range of theoretical and practical courses covering various aspects of sports management, students delve into disciplines like enterprise management, facility planning, and finance. Through hands-on projects and case studies, students apply classroom knowledge to real-world scenarios. Specialized courses in areas such as sports marketing and athlete management provide focused expertise. Experiential learning opportunities, including internships and industry projects, offer practical experience and networking. Strong partnerships with sports organizations provide access to professionals and internship opportunities. Research and professional development initiatives enhance students' skills for success in sports management. Overall, the program equips students with a holistic education and diverse pathways for success in the dynamic field of sports management.

CAREER AREAS

Graduates of the Sports Management degree at Sherbrooke International University can look forward to a broad spectrum of career opportunities across the global sports industry. The program prepares students for roles in sports marketing, event management, facility operations, sports analytics, athlete representation, and sports governance, among others. With a foundation in business principles coupled with specialized sports industry knowledge, alumni are well-equipped to join sports teams, leagues, collegiate athletics, sports marketing agencies, and recreational management organizations. The university's strong industry connections and emphasis on practical experience ensure that students not only graduate with the necessary theoretical knowledge but also with valuable professional networks and real-world skills, positioning them for success in the ever-growing and diverse field of sports management.